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Mike Spagnola
Mike Spagnola
01:03

Mike Spagnola

SEMA Garage

Diamond Bar, CA USA

"You have to wake up every morning, push through it, and say ‘I’m not going to let things get in my way’. You’re going to fail, but you’re going to pick yourself up and keep going."

Career Roadmap

Mike's work combines: Business, Engineering, and Learning / Being Challenged

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Day In The Life

Vice President, OEM & Product Development

I serve as a resource and liaison for SEMA members and automakers & help develop aftermarket automotive products.

My Day to Day

My day is mainly spent sending emails, giving and receiving phone calls, guiding our staff to ensure they have all of the resources they need to do their work, and working on big-picture projects that will continue to move the ball forward.

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    He took auto shop in high school and loved it; always knew he wanted to race cars.

  • 2.

    Once he graduated high school—in between racing and fixing cars—he went to work for a Datsun dealership delivering parts.

  • 3.

    Knew he loved the auto industry, but wasn’t sure he wanted to be a mechanic—realized that there were endless other opportunities that he could explore.

  • 4.

    Over the last 40 years, he has worked in the import cars business, bought, sold and ran companies, and is now in charge of Product Development at the SEMA Garage.

  • 5.

    At SEMA, he is working on pioneering the use of 3D printing to create custom parts for vehicles.

  • 6.

    Over the course of his career, he constantly encountered negativity from the people around him who were convinced he was going to fail.

  • 7.

    Believes that to succeed you need to: work hard, take risks, ask questions, talk to a lot of people, do your research and jump in!

  • 8.

    Says that the auto industry is “loving and anxious to see the next generation come in”; encourages young people to not be shy and befriend people that can help you on your journey.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Society in general:

    If they couldn't do it, what makes you think you can? You are going to fail.

  • How I responded:

    You have to work hard at it, take some calculated risks, ask a lot of questions, talk to people, do your research, and then jump in. That's the only way you can get ahead and succeed.

Experiences and challenges that shaped me

Click to expand

  • I was the student that barely made it through high school and did some college, but never graduated. I became a student of the industry and learned as I went along.