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Max Siegel
Max Siegel

Max Siegel

Dale Earnhardt Racing Inc.

Charlotte, NC USA

"I think that if you're really true to yourself, your heart, and your passion, you won't necessarily see or feel the immediate impact of it, so it's really a matter of staying focused, searching inside, and believing in yourself."

Career Roadmap

Max's work combines: Business, Sports, and Accomplishing Goals

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Day In The Life

President of Global Operations

I oversee the entire organization including competition, marketing, sales, sponsorship and distribution.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree


    University of Notre Dame

Life & Career Milestones

My path in life has been direct

  • 1.

    Says that looking back, his path makes sense, but along the way, he was just trying out new opportunities and trying to do great work.

  • 2.

    Originally went to school pursuing a career in law; got a law degree from the University of Notre Dame.

  • 3.

    Says he was always a "calculated risk taker," meaning he wasn't afraid to make big changes, but he avoided failure.

  • 4.

    Thinks that his ability to flow through different careers and adapt comes from moving around a lot when he was young.

  • 5.

    Says he loves a challenge, and that failure is never is an option; no matter how bad something is, it could be worse.

  • 6.

    Currently serves as the CEO of The 909 Group, a sports, entertainment, and lifestyle marketing firm.

  • 7.

    Blending those areas into one firm makes sense with Siegel's background: he worked at both Sony Records and Dale Earnhardt, Inc.

  • 8.

    Says when you're following your dreams, you don't always feel an immediate payoff, but the key is to remain patient and passionate.