Kristan Sheppeard
Limelight Creative Group
Yuma, AZ USA
"Life is short. Fit in as much as you can while you can."
Career Roadmap
Kristan's work combines: Business, Entrepreneurship, and Working with Others
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Day In The Life
Skills &
Education
Advice for getting started
Most communities have a small business development center. Try looking at a junior college near you for one. There is a plethora of information and resources to help you figure out how to start your own small business—and it's all at no cost!
Here's the path I took:
High School
Bachelor's Degree
Elementary Education and Teaching
University of San Diego
Certification
Real Estate Agent License
Here's the path I recommend for someone who wants to be an Owner:
Bachelor's Degree: Marketing
Learn more about different paths to this career
Life & Career Milestones
My path in life took a while to figure out
1.
I was born and raised in San Diego, California.
2.
I earned my bachelor’s degree in elementary education with a minor in Spanish from the University of San Diego.
3.
After college, I started my career as an elementary school teacher.
4.
I taught for a few years but took a step away to be a stay-at-home mom when my kids were born.
5.
When my kids got older, I slowly made my way back into the working world and tried out different industries, including nonprofits, tourism, and hospitality.
6.
Along the way, I moved to Yuma, Arizona.
7.
In 2011, I started my own marketing and public relations firm called Limelight Creative Group.
8.
In addition to my marketing firm, I decided to get my real estate license to make some supplemental income while opening another avenue to work with people.
Defining Moments
How I responded to discouragement
THE NOISE
Messages from Peers:
You're giving too much. People should be paying you for that service.
How I responded:
When I started my business, I would give a lot to my clients in order to gain the trust and support of that industry. I'd get them on video or offer to help them with some other service. Some people would tell me that I'm giving too much but I disagree with that. I think that when you start a business, you need to give more than you get at first. That's the best way to build support and gain the trust of the industries you want to work with.