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Keana McGee
Keana McGee
01:12

Keana McGee

Netflix

Hollywood, CA USA

"As long as you’re doing something, a door will open. And when it does, you just stick your foot right in that crack and try to get it to open for yourself."

Career Roadmap

Keana's work combines: Business, Film, and Accomplishing Goals

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Day In The Life

Marketing Director

I am in charge of the global creative marketing for Netflix films.

02:41

Day In The Life Of A Marketing Director At Netflix

My Day to Day

No two days are the same...it often feels like a choose your own adventure game. I do a lot of content creation for social media, which involves working with our agencies to come up with interesting ideas to promote our films. I put together talent shoots that get turned into promotional content. I go to a ton of meetings. I source artists and music for promotional work. I am also in charge of managing our marketing budget. There is always new learning to be done about data & insights.

Skills & Education

Advice for getting started

I struggled a lot in college. I struggled getting accepted, I struggled with the work, and I struggled to pay for it. I cried a lot during this time and had no one who could help me. I was convinced I was going to have to quit. There was a woman in the financial aid office that ended up doing so much to help me figure out how to pay for everything and get through it. I realized that there is always someone who can help.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Cinematography and Film/Video Production

    Loyola Marymount University

  • Bachelor's Degree

    Entertainment Marketing and Business Management

    Loyola Marymount University

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Grew up in South Central Los Angeles, CA, in a lower-middle-class family.

  • 2.

    I didn’t initially plan on going to college—during my senior year of high school, I decided to apply to Loyola Marymount University (LMU) but didn’t get in.

  • 3.

    Started going to community college to earn credits and eventually reapplied to LMU and got accepted.

  • 4.

    Graduated with my bachelor’s degree in television production and entertainment marketing.

  • 5.

    I began interning on various films and television shows, which evolved into a freelance production coordinator job—I also worked part-time as a substitute teacher to make ends meet.

  • 6.

    After a few years, I decided to start working more directly in marketing for various creative agencies and production studios.

  • 7.

    I've worked as a marketing manager at Sony Pictures and as a digital marketing director at Starz, where I was in charge of the social media presence for their hit show, “Power.”

  • 8.

    I'm now on the global creative marketing team at Netflix.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I can't finish college.

  • How I responded:

    I struggled a lot in college. I struggled getting accepted, I struggled with the work, and I struggled to pay for it. I cried a lot during this time and had no one who could help me. I was convinced I was going to have to quit. There was a woman in the financial aid office that ended up doing so much to help me figure out how to pay for everything and get through it. I realized that there is always someone who can help.

Experiences and challenges that shaped me

Click to expand

  • When I was younger I didn't even plan on going to college, but I ultimately did go and became the first person in my family to do so. I had to figure out a lot of things myself.

  • I grew up in a lower-middle-class family and we didn't have a lot of money. I always carried that fear of not being able to take care of myself. In the beginning of my career, I was a substitute teacher on the side just in case.

  • The entertainment industry has it's problems when it comes to these issues. It isn't easy to navigate this industry as a woman of color, but it is possible. I had to learn to be unapologetically myself.