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Katy Crist
Katy Crist
01:15

Katy Crist

Tokyo Electron Limited

Austin, TX USA

"Everybody has to accept their own journey and be proud of whatever that journey is."

Career Roadmap

Katy's work combines: Business, Technology, and Communicating / Sharing Stories

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Day In The Life

Director of Marketing and Communications

I lead the creation and execution of marketing, branding initiatives, corporate social responsibility, and social media.

01:27

Day In The Life Of A Marketing Director

My Day to Day

My day is full of meetings to oversee marketing at TEL. I plan, direct, and coordinate marketing strategy. I oversee social media marketing strategy and content marketing. I spend time doing competitor research. I develop promotions with business unit managers. I'm responsible for understanding and developing budgets and finance. I develop and manage advertising campaigns. I build brand awareness. I support sales and lead generation efforts. I also organize conferences, trade shows, and events.

Skills & Education

Advice for getting started

There have been times when I've felt less than others because I didn't have a college degree. But I've worked really hard to get to where I am. I've taken a lot of personal time to be a lifelong learner. I've also taken many college courses and certificate classes. If college is something you're interested in, I recommend getting your degree early on when you have more time to focus on it. If college isn't for you, don't let it stop you from accomplishing goals and being proud of your journey.

Here's the path I took:

  • High School

Here's the path I recommend for someone who wants to be a Director of Marketing and Communications:

Bachelor's Degree: Marketing/Marketing Management, General

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Growing up, I was influenced toward entering the semiconductor industry because my father worked for Motorola and had found a lot of success.

  • 2.

    I tried a short stint in a semiconductor fabrication plant—where I worked in the infamous “bunny suit”—but I quickly realized I didn’t enjoy the restrictive suit or the typical 12-hour shifts.

  • 3.

    I moved to an insurance company, where I worked in customer service.

  • 4.

    I always considered myself an introvert until my company asked me to take on a training role—I was hesitant at first, but now I feel like I thrive standing up in front of others.

  • 5.

    After the insurance company closed their doors, I got a job at an orthodontics office where I was tasked with advertising their new and improved braces process.

  • 6.

    I loved the job, but kept my resume open because I was curious about what else was out there—I got asked to join Tokyo Electron Limited (TEL) and moved back into the semiconductor industry.

  • 7.

    I started at TEL as a supervisor in a product business unit and moved through various roles as the organization’s needs changed.

  • 8.

    I worked as an analyst, worked on our learning management system, worked in media, and finally moved into marketing—I’ve been managing the marketing department for the last eight years.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I'm not as good as others because I didn't get a college degree.

  • How I responded:

    There have been times when I've felt less than others because I didn't have a college degree. But I've worked really hard to get to where I am. I've taken a lot of personal time to be a lifelong learner. I've also taken many college courses and certificate classes. If college is something you're interested in, I recommend getting your degree early on when you have more time to focus on it. If college isn't for you, don't let it stop you from accomplishing goals and being proud of your journey.

Experiences and challenges that shaped me

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  • I come from a deaf family, which was sometimes a hardship growing up, but it also taught me a lot of great people skills and gave me a diversity and inclusivity oriented mindset.

  • I often want to take a project on at full speed. I've had to step back and really understand the time and effort it takes to get everyone on board. It can be frustrating but that's the company's culture and I've learned to respect it and be patient.