
Katy Crist
Director of Marketing and Communications
Tokyo Electron Limited
Austin, TX USA
“Everybody has to accept their own journey and be proud of whatever that journey is.”
Tokyo Electron Limited
Austin, TX USA
“Everybody has to accept their own journey and be proud of whatever that journey is.”
Director of Marketing and Communications
I lead the creation and execution of marketing, branding initiatives, corporate social responsibility, and social media.
My day is full of meetings to oversee marketing at TEL. I plan, direct, and coordinate marketing strategy. I oversee social media marketing strategy and content marketing. I spend time doing competitor research. I develop promotions with business unit managers. I'm responsible for understanding and developing budgets and finance. I develop and manage advertising campaigns. I build brand awareness. I support sales and lead generation efforts. I also organize conferences, trade shows, and events.
Here's the first step for high school students
Take time to do research and educate yourself on the different industries. At TEL, we have the SEMI High Tech U program, where we bring in 40 high school students for three days to explore careers in this industry. If you're interested in the semiconductor industry, this program—or similar career exploration programs—are great options for learning more about the ins and outs of the industry. I recommend you stay open to different learning opportunities and dive in to just explore your options.
"I'm not as good as others because I didn't get a college degree."