Karen Owen

Karen Owen

VP of Marketing and Brand Storytelling

Holy Redeemer Health System

Philadelphia, PA USA

What causes a lot of unnecessary tension or anguish is when you start questioning if you are doing the right thing. It’s like a broken record...you have to stop spinning, settle in, and know that where you are right now is where you are supposed to be.


By Roadtrip Nation

Karen Owen

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My road in life has taken me all over.
Attended Old Dominion University where she earned her degree in speech, communications, and rhetoric.
While in college, she worked as a student assistant in the Sports Information Office, the marketing and advertising office for the school’s athletics department.
After graduating, she bounced around a couple of jobs that she hated and was even unemployed for a time—through her network, she was able to get a job in marketing at Sentara Healthcare.
After working at Sentara for over 10 years, she decided to accept a Director of Marketing role at Chesapeake General Hospital, but says it stopped being fun after a few years.
Through a friend, she landed a job at The Mariners’ Museum as their first Vice President of Marketing.
After her divorce and subsequent remarriage, she moved to New York where she began working as the Executive Director for the nonprofit Natasha’s Justice Project.
She was eventually recruited back into the healthcare industry and is currently the Vice President of Marketing and Brand Storytelling at Holy Redeemer Health System.
She is also a Martha Beck trained Life Coach—says she is passionate about helping people make transformational changes in their lives.
Keep following my journey


High School
Speech Communication and Rhetoric
Old Dominion University
Life Coach


VP of Marketing and Brand Storytelling

I lead the marketing strategy and public relations efforts for the entire health system.

Career Roadmap

My work combines:
My work combines:
Non-Profit Organizations
Helping People

Day to Day

I set the marketing strategy, create buy-in from leaders, work with the team to implement the strategies and tactics, consistently analyze results and adjust as needed. Manage the budget, the team, and timelines.

Skills & Qualities Beyond School

Know yourself, know your strengths and always seek a means to use them. Those things can be learned through a process of introspection and self-development.

Advice for Getting Started

Here's the first step for everyone

Make sure you have a passion for the work you choose to do. That alone will open doors for you.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

Marketing/Marketing Management, General
Business Administration and Management, General


The Noise I Shed

From Friends:

"You aren't cut out for this work."

Challenges I Overcame

First-Generation College Student

Interviewed By

Old Dominion University Roadtrip

Old Dominion University Roadtrip

ODU Roadtrip