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Jay Rayford
Jay Rayford
01:06

Jay Rayford

Social Sushi

Detroit, MI USA

"One of the benefits of college is being exposed to different people from all walks of life and being able to take that perspective and do anything with it. Your network is your net worth."

Career Roadmap

Jay's work combines: Entrepreneurship, Business, and Helping People

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Day In The Life

Co-founder

I pursue ways to effectively impact urban communities utilizing civic engagement, social media and networking.

01:33

Day In The Life Of A Community Development Entrepreneur

My Day to Day

I am usually busy planning pop-ups and community events. I am also working with my co-founders, designers, and business reps to help open our first brick & mortar location for Social Sushi. You will also find me networking and trying to come up with new ways to involve the community and bring people together.

Skills & Education

Advice for getting started

Detroit is my home and it's where everyone I love is and I refused to believe this. I knew I could do something to help other people realize Detroit's potential.

Here's the path I took:

  • High School

  • Vocational

    Automotive Engineering Technology/Technician

    Macomb Community College

  • Associate's Degree

    Electrical and Electronics Engineering

    Wayne County Community College District

  • Vocational

    International Business/Trade/Commerce

    Davenport University

  • Bachelor's Degree

    Arts, Entertainment,and Media Management, General

    Full Sail University

Here's the path I recommend for someone who wants to be a Marketing Managers:

High School

Bachelor's Degree: Business Administration and Management, General

Graduate Degree: Business Administration and Management, General

Learn more about different paths to this career

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    Born and raised in Detroit, MI.

  • 2.

    Admits he only started taking school seriously in high school mainly because he wanted to get out of his house and away from the negativity of his neighborhood.

  • 3.

    While in high school, he took community college and vocational classes completing coursework in in both electrical engineering and automotive design.

  • 4.

    Was involved with FIRST Robotics, an international robotics competition that gives students real-world engineering experience—says this introduced him to teamwork and building ideas.

  • 5.

    Interned at General Motors during his junior and senior year of high school—after graduation, he began working in various technical roles in the automotive industry, but kept getting laid off.

  • 6.

    Decided to switch his career path slightly and started pursuing electrical engineering—this enabled him to leave Detroit for the first time and live in Florida, New York, and Pennsylvania.

  • 7.

    Discovered the negative perceptions many people had of Detroit and decided to do something to change that—moved back to Detroit and began pursuing local community development initiatives.

  • 8.

    Says he found his niche was in connecting and bringing people together—co-founded Social Sushi, a sustainable sushi catering and events company designed to bring together diverse Detroit locals.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Peers:

    Detroit is dead. Don't go back because there aren't any opportunities.

  • How I responded:

    Detroit is my home and it's where everyone I love is and I refused to believe this. I knew I could do something to help other people realize Detroit's potential.

Experiences and challenges that shaped me

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  • I grew up in a rough area of Detroit that dealt with a lot of gang violence. I used school as my escape and a way to avoid that.

  • When I was working in the automotive industry, I kept getting laid off because the industry was struggling. Even though I enjoyed the work, I had to switch careers because I couldn't rely on it.

  • I'm the first in my family to go to college. Neither of my parents graduated from high school. I wanted to set an example.