Howard's Open Road


    First Gen Roadtrip


Chairman and CEO

“There's always going to be people who tell you that what you're aspiring to do can't be done or that you're aiming too high. The greatest strength you have is your core purpose about what you want to do and how you want to live and define your life. You shouldn't allow anyone, even your parents, to tell you your dreams can't come true.”


Business Food


Desire Exploration Goals Pressure Courage Struggle Fulfillment Money & Financial Security Confidence Values Failure Fear Community Hard Work Determination Passion Success Individualism Perseverance Instincts Self-Reflection Choices Opportunity Family Education


Accomplishing Goals


  • Grew up in the projects in Brooklyn--says his upbringing defined his values and sense of humanity.
  • Emphasizes that the American Dream is possible, but no one is entitled to it--it takes hard work.
  • A first-generation college student, he moved to Michigan to attend Northern Michigan University.
  • During college, he had so little money that he would donate blood to earn enough to eat.
  • Says the difference between winning and losing is the line between will, passion, and self-belief.
  • When pitching Starbucks to investors, he talked to over 200 people and 99 percent of them said no.
  • Says if you're only after money, you might achieve short-term goals, but it won't be sustainable.
  • His purpose now as CEO is to find ways to enhance the lives of his 300K employees at Starbucks.

Send us your feedback

(all fields are required)