Eric Diaz

Partner

Nativa

Phoenix, AZ USA

“The best way to make a name for yourself is to have a niche and just really go for that niche.”

Videos

By Roadtrip Nation

Eric Diaz

Milestones

My road in life has taken me all over.

My entrepreneurial ventures started early—I would host baseball card sales at my house when I was around twelve years old.

I earned my degree in supply chain and marketing and got a job in supply chain development for Staples—through Staples, I got the opportunity to work in Massachusetts, Arizona, and China.

I earned my graduate degree and decided that I didn’t want to work for someone else anymore, so I started a web design company.

I quickly realized that web design was too saturated and we weren’t great enough at it to stand out, so we pivoted and narrowed in on doing social media in Spanish for clients.

As social media started to become more saturated, we rebranded the company as Nativa and transitioned into a multicultural marketing and advertising agency.

I also work as an adjunct professor at Phoenix College, where I teach a variety of courses—my favorites are the two social media classes I teach.