Videos

By Roadtrip Nation

Brian Smith

Milestones

My road in life has been direct.
I grew up in Poughkeepsie, New York.
After being inspired by a Nike advertisement when I was a kid, I started becoming interested in marketing.
My whole family had attended an HBCU, so that was my plan as well.
I graduated from Hampton University with a degree in sports management because I wanted to be at the intersection of business, culture, and sports.
After graduating, I moved back to New York and started my career in marketing and advertising—my first few jobs were all in strategic planning, through which I really learned what motivates consumers.
As I worked for various advertising agencies, I started getting an itch to transition into brand management.
I got opportunities to work as a brand manager for Diageo and then Pernod Ricard, the largest and second largest spirits companies in the world respectively.
I was eventually recommended to The Coca-Cola Company, where I currently work as the director of entertainment marketing.
Keep following my journey

Education

High School
Bachelor
Sports Management
Hampton University

Career

Director of Entertainment Marketing

I bring surprise and delight to Coca-Cola consumers.

Career Roadmap

Roadmap
My work combines:
My work combines:
Business
Food
Being Creative

Advice for Getting Started

Here's the first step for college students

Build and utilize your network. School is a great launching pad into cultivating relationships with people who can help you get to where you want to be. I think it's also important to research and understand what cities are most prominent for your passions. For example, if you want to go into entertainment, you're probably going to want to get close to New York or Los Angeles. Being in those cities gives you a much better chance at networking with the best people for your career.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Sports Management

Hurdles

Challenges I Overcame

Work Stress

Interviewed By

Anonymous Student