Donna Werking

Donna Werking

Owner & Marketing Strategist

Northern AZ Social

Prescott, AZ USA

The most powerful thing that you can ever say is yes or no in life.


By Roadtrip Nation

Donna Werking


My road in life has been direct.
I was born in Ohio but moved around a lot because my father was in the military—by the time I finished high school, we were living in Delaware.
I started college in Delaware but realized that I wasn’t very happy there, so I moved to Arizona—where my family was—to finish my college education.
I earned my associate degree in marketing from Yavapai College and then transferred to Northern Arizona University for my bachelor’s degree.
I started my career as an intern for the Arizona Sundogs Hockey Club.
I was offered a full-time position in corporate marketing for the Arizona Sundogs within six months and moved up to director of corporate sales within a year.
I eventually branched out on my own and worked as a consultant for a few years.
When social media emerged, I noticed that the small businesses in Prescott, Arizona, were lacking social media marketing coverage—I launched my company, Northern AZ Social, based upon that need.
Since then, Northern AZ Social has grown into a full-service marketing agency specializing in traditional, digital, and social media marketing.
Keep following my journey


High School
Associate's Degree
Yavapai College
Marketing/Marketing Management, General
Northern Arizona University


Owner & Marketing Strategist

I own a full-service agency specializing in traditional, digital, and social media marketing.

Career Roadmap

My work combines:
My work combines:
Problem Solving

Day to Day

I monitor all social properties and create unique, engaging ad campaigns. I build original content development. I manage brands and media relationships, which includes preparing content and coordinating production deadlines.

Interviewed By

All Paths Arizona

All Paths Arizona

Young Arizonans explore opportunity in their home state