01:26
Matt Sonzala Highlight
About Matt
- I was born in Erie, Pennsylvania.
- My dad moved to Houston, Texas, when I was a kid and I was surprised to see how big and lively the city was.
- I started in the music industry as a writer and photographer covering independent rap music for Murder Dog Magazine.
- I worked for the South by Southwest (SXSW) music conference in Texas for about eight years doing bookings.
- At the same time, I created a music blog, HoustonSoReal, to promote Houston rap and expand the reach of Texas rap to other states and countries.
- I eventually joined Red Bull as a contractor to help launch their Sound Select music initiative.
- All the while I’ve been building up Pushermania, which has allowed me to work throughout the music industry as a moderator, booking agent, tour manager, brand ambassador, and promoter.
- In addition to my work with Pushermania, I have my own podcast called Talk So Real.