Jason Kimberley

About Jason

• Growing up, I became more and more concerned that we were constantly taking from nature without giving much back.
• I did well in school and really enjoyed it growing up but I didn’t have much interest in continuing after high school—I went to college but dropped out after a semester to travel and start working.
• After visiting Antarctica with some friends, I started doing research for a book about our trip—through that research, I discovered that there were many bizarre and unethical practices going on.
• I realized we had a lack of knowledge about conservation and sustainability, and decided to take it upon myself to create classroom resources to help spread awareness at the student level.
• I was running a publishing and photography company at the time, which my staff and I transitioned into an online education business called Cool Australia.
• I self-funded the business for the first few years to get us off the ground, but it didn’t take long for Cool Australia to gain a lot of interest and start making an impact in schools.
• Cool Australia is now in 90% of schools in Australia, but I hope there comes a day when Cool Australia doesn’t need to exist because conservation and sustainability are inherent in the school system.