
Jennifer Herr
Director of Creative & Content
IGK Hair
Irvine, CA USA
“There is some degree of tenacity involved in [overcoming personal obstacles]. I think that is something innate within me. I’ve learned to just handle things on my own.”
IGK Hair
Irvine, CA USA
“There is some degree of tenacity involved in [overcoming personal obstacles]. I think that is something innate within me. I’ve learned to just handle things on my own.”
Director of Creative & Content
I oversee all creative touch points for a startup beauty brand.
There are three main buckets that my days consist of: pre-production, production, and shoot days. In pre-production, I am planning for a shoot, locking in all of the vendors, approving contracts, negotiating model rates, and building vision boards. On shoot days, I am on set all day managing. Post-production involves selecting assets, approving them, and sending them out to the team. I also manage about 30 employees and have to approve their work which involves phone calls, emails, and meetings.
Here's the first step for college students
Learn design software (Adobe Creative Suite, etc.). If you don't want to go to school for that, then you can use Lynda.com, YouTube, etc. to teach yourself. Build strong relationships. In a creative career, having those people who are willing to meet you half way or talk through things is very important. There is a huge burden on designers to have a really wide skill set now ("full stack designers"), so I would recommend learning as much as you can. Digital, print, coding, etc.
"I don't have any support. I'm not going to be successful."