Allyson Campion

Allyson Campion

Copywriter


Roadtrip Nation

Costa Mesa, CA USA


If you're into writing but scared of being a starving artist, copywriting is actually a pretty great path!

Milestones

My road in life took a while to figure out.
I was always a huge reader and wanted to write novels when I was a kid.
When I got to high school, I started reading the newspaper and getting more interested in journalism.
I applied to colleges for journalism, but then I toured the LA Times office - an intern coordinator told me the industry was declining and I was gonna have a tough road ahead.
I panicked and turned down a journalism program and decided to take a HARD left ... into accounting.
I was obviously miserable majoring in accounting, and after taking a few writing classes, I switched into English.
I joined the campus newspaper as a copyeditor. I worked my way up the copy desk and was tapped to also edit the Opinion section my senior year.
After college, I worked a few odd jobs (working as a receptionist, editing a blog) before I was hired as a copywriting intern at Roadtrip Nation.
Four years later, I'm still here, working on the copywriting team full-time.

Education

High School
Los Alamitos High School
Bachelor
English Language and Literature, General
University of California, Santa Barbara

Career

Copywriter

I write, edit, and proofread anything my company needs: marketing materials, UX/product copy, social media posts, etc.

Career Roadmap

Roadmap
My work combines:
My work combines:
Writing
Travel
Communicating / Sharing Stories

Day to Day

I get into work and grab coffee, always. Then I check my emails and think about which projects I need to tackle that day. The stuff I do is always connected to writing or editing, but it varies wildly from day to day. One day's tasks might include copyediting social media posts, writing onscreen copy for our documentaries, planning out content for our monthly newsletter, and proofreading a press release.

Skills & Qualities Beyond School

Unlike a lot of other writing, you really can't do this kind of work in a silo: a lot of your job is going executing on requests from other teams (marketing, product, design) so you've got to be able to be open and friendly. I try to get coffee with some fellow copywriters and designers every day. Copy and design work together very closely, so hearing about everyone else's projects (and just chatting) is just a nice way to start the day, but it also fosters a collaborative environment.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Professional, Technical, Business, and Scientific Writing

Hurdles

The Noise I Shed

From Society in General:

"You're never going to make any money as a writer."