
Morgan Smith
Media Strategy Supervisor
Liquid Advertising
“Don’t be afraid to work with a recruiter if it can open doors for you.”
Liquid Advertising
“Don’t be afraid to work with a recruiter if it can open doors for you.”
Media Strategy Supervisor
I determine the best media outlets for clients and put plans into action for video gaming titles.
Work with video gaming clients to put together a media plan and recommendation that fits their goals and kpis. I negotiate and work with vendors to fit media into the overall budget that I feel best provides the exposure and awareness for the campaign. My work varies from buying social media, running OOH, and working with influencers.
Here's the first step for high school students
You don’t need a masters to get an advertising gig. I got mine as a personal choice. If you want to get into advertising, study it in undergrad / network / use connections. Even if you don’t land the right role at first, many companies are happy to move good employees around to new roles. Don’t be afraid to work with a recruiter if it can open doors for you.
"You can’t be creative if you aren’t an art director or copy writer."