Mona Baset

Mona Baset

Assistant VP, Information & Analytics Services


Atrium Health

Milestones

My road in life took a while to figure out.
Started a graduate program in English Lit with the goal of becoming a professor. Decided after one semester that it wasn’t for me so I left the program.
Wanted to take the things I loved about English Lit and bring them into the business world. I started a master’s program in Communications at Cal State Fullerton and it was the perfect fit.
My first Corporate job was for a health care company in their marketing and communications department. It was a relatively small department, so I did a bit of everything and learned a lot.
I ran my own marketing and communications business for a short time. I learned a lot about business development, strategy and client management. Eventually I missed the Corporate environment.
I was recruited for an amazing Corporate Communciations opportunity with Bank of America, which I moved across the country for, from Orange County, California to Charlotte, North Carolina.
I took on many roles within Bank of America, including communications, digital marketing and relationship management.
I decided to get my MBA when I was almost 40 to help round out my experience and background. I used that experience to grow my technical, business problem solving, and numbers/analytics skills.
I eventually went back to health care and focused on many areas including marketing operations, brand management, digital marketing, marketing analytics and more. Then I transitioned into the tech org

Education

High School
Esperanza High School
Bachelor
English Language and Literature, General
University of California-Irvine
Graduate
Business/Corporate Communications
California State University-Fullerton
Graduate
Business Administration and Management, General
Wake Forest University
Certification/License
Professional Marketing Certificate
University of California-Irvine

Career

Assistant VP, Information & Analytics Services

I focus on consumer experience strategy and the technologies that help enable those experiences.

Career Roadmap

Roadmap
My work combines:
My work combines:
Business
Technology
Problem Solving

Day to Day

- Lots and lots of meetings. In large organizations, it takes many people and skills to be things done and meetings are the way to keep things moving (Skype and in person). - I do a lot of research, including industry, surveys, interviews and observations to determine the true need/problem to solve around consumer experiences. - I put together and manage complex project plans. - I assess technology vendors and solutions through online research, vendor meetings and talking to other clients.

Skills & Qualities Beyond School

- Project management - Putting together PowerPoint presentations and scripts to sell your strategy or ideas - Managing budgets, mostly through spreadsheets - Public speaking for presentations - Design thinking and human-centered design approaches to help develop effective strategies and solutions - Ability to work in teams across the organization

Advice for Getting Started

Here's the first step for college students

Talk to people in the industry or job you wish to enter and keep in touch with them long term. Your network will be key as you look for a job.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
English Language and Literature, General
graduate
Graduate
Business/Corporate Communications
graduate
Graduate
Business Administration and Management, General
certification
Certification/License
Professional Marketing Certificate

Hurdles

The Noise I Shed

From Parents:

"Being an English major might limit your career choices to being a teacher or professor. "