
Brad Baertsch
Director, Freshman Admission & Recruitment
Arizona State University
Arizona State University
Director, Freshman Admission & Recruitment
I design the plan to recruit and enroll new freshman to the university and manage a team of 40 coordinating this effort.
My typical day involves directing 3 teams focused on recruiting the next generation of Sun Devils. I also spend a significant amount of my time reviewing communication and marketing that is being shared with prospective students. Additionally, I work with academic partners to make sure we are promoting the university experience to its fullest, along with reviewing data sets to make informed decisions.
Here's the first step for college students
Always be prepared and just because you are done with school type of studies, doesn't mean you are done studying. You need to study and learn all the objectives of the job you have and the job you want.
"Admission and marketing at a university means you are a cheerleader (nothing wrong with that), but admissions and the work we do is built out to promote access to educational opportunities to students that will change their life trajectory!"