
Jennifer Krutsch
Media & Marketing Technician
Norco College, Career & Technical Education
Norco College, Career & Technical Education
Media & Marketing Technician
I design all the outreach and marketing materials for the Career & Technical Education Center.
I start my day off by opening Adobe Photoshop, Adobe InDesign and Adobe Illustrator and they stay open all day. I spend about 85% of my day creatively working on advertising our Career & Technical Education programs. We have 42 different programs and a special program called ACE (Accelerated Employment & Certificate). I design flyers for our programs, posters, social media campaigns, direct mail postcards, ad campaigns, folders, newsletters...just about anything that needs to look good!
Here's the first step for high school students
Enroll in some art classes. Sign up for a student Adobe subscription and start using Adobe Photoshop, Illustrator and InDesign. Watch videos, especially on Lynda.com, to gain basic skills. Buy the Adobe Classroom in a Book series and do the lessons, Practice, practice, practice! Draw and sketch regularly, even if you aren't very good at it. Invest in a real camera and learn how to use it. Then practice editing your photos. Practice using colors together, study color theory.
"You don't have any formal training. Nobody will take you seriously. You're not as talented as you think you are."