Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Job Zone Four: Considerable Preparation Needed

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Post and update content on the company's Web site and social media outlets.

Write press releases or other media communications to promote clients.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Coach client representatives in effective communication with the public or with employees.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Adobe Systems Adobe Dreamweaver

Facebook

Website management software

WordPress

Adobe Systems Adobe Creative Cloud software

Adobe Systems Adobe Illustrator

Adobe Systems Adobe Photoshop

JamBoard

Cascading style sheets CSS

Drupal

Hypertext markup language HTML

JavaScript

Adobe Systems Adobe After Effects

Apple Final Cut Express

Apple Final Cut Pro

YouTube

Airtable

Cision CisionPoint

FileMaker Pro

LinkedIn

Blackbaud The Raiser's Edge

Microsoft Dynamics

Oracle Eloqua

Salesforce software

3M Post-it App

Adobe Systems Adobe Acrobat Writer

Google Docs

Microsoft Word

Apple Keynote

Google Slides

Mentimeter

Microsoft PowerPoint

Google Ads

HubSpot software

Marketo Marketing Automation

Adobe Systems Adobe Acrobat

Adobe Systems Adobe Acrobat Reader

Photocopying equipment

Laptop computers

Computer laser printers

Multi-line telephone systems

The most important first step, in my opinion, for someone in College looking to pursue a job in PR is to gain experience through co-op programs or summer jobs during their undergraduate studies.  It will place them one step ahead of their peers when trying to secure their first job.

A great day for me at work consists of working with an integrated team of associates with varying backgrounds and expertise in brand, creative, CSR, etc.  Together, we strive to work to develop and execute compelling campaigns that raise awareness about Capital One and its products and services.

Andrew Clarke

Communications Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Journalism

Writing

Communicating / Sharing Stories

Day to Day

Advice for Getting Started

Recommended Education

Andrew Clarke

Communications Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Journalism

Writing

Communicating / Sharing Stories

Day to Day

Advice for Getting Started

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

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