Manage corporate communications and PR for the Canadian LOB.
A great day for me at work consists of working with an integrated team of associates with varying backgrounds and expertise in brand, creative, CSR, etc. Together, we strive to work to develop and execute compelling campaigns that raise awareness about Capital One and its products and services.
- Digital fluency - Personal presence - Ability to position yourself as a trusted adviser for senior executives
Here's the first step for college students
The most important first step, in my opinion, for someone in College looking to pursue a job in PR is to gain experience through co-op programs or summer jobs during their undergraduate studies. It will place them one step ahead of their peers when trying to secure their first job.