I work with a business to communicate its expertise and successes to potential clients via media.
They would see me managing all of the different projects and tasks that I am working on that day. Usually that will include promoting a new hire, a closed financing deal, and a major thought leadership initiative that will help our potential clients see us in a more positive way.
Here's the first step for college students
This really depends on what industry you want to be in, but if you want to have a communications role for a large business, a college degree is requisite. It doesn't really matter what school you go to or even what your major is necessarily, but to get your foot in the door you need a degree. If you want to go into the entertainment / fashion communications world, a college degree might not be necessary.
"There's a lot of competition for jobs, everyone wants someone who already has experience in the field."