Ryan Smartt

Ryan Smartt

Senior Communications Manager


Capital One

Milestones

Milestones

My road in life took a while to figure out.
I chose to move from Kansas to New York City.
I worked for several communications-related agencies (Branding, PR).
I moved to Richmond, VA and worked for a nonprofit (YMCA) in their marketing/communications dept.
I switched gears and worked in the internal communications department for a corporate org (Genworth).
I joined the marketing committee - and eventually board of directors - for a local nonprofit org.
I combined all of my experience when I changed jobs to lead comms for Capital One Community Affairs.
Keep following my journey
Education

Education

highschool
High School
Wichita East
undergrad
Bachelor
Business Administration and Management, General
University of Kansas
undergrad
Bachelor
Spanish Language and Literature
University of Kansas
Career

Career

Senior Communications Manager

I lead communications for our Community Affairs efforts.

Career Roadmap

Roadmap
My work combines:
My work combines:
Writing
Writing
Non-Profit Organizations
Non-Profit Organizations
Communicating / Sharing Stories
Communicating / Sharing Stories

Day to Day

I tell stories and share info about Capital One's Community Affairs efforts. This includes engaging our associates in how they can learn, celebrate and get involved in the work we do to improve the communities where we live and work. I write articles, gather photos and other info to share internally to our employees or externally on our websites and social media platforms. Every day, I strategize write, edit, gather info, and come up with ideas that showcase how Capital One makes a difference.

Skills & Qualities Beyond School

Writing, editing, presenting, project management, and a full understanding of the broad spectrum of communications: PR, Advertising, Branding, Social Media, as well as Internal Communications. An extremely important skill is the ability to share an idea and get to the point succinctly. Have the ability to know your audience and customize information to their needs is a must. And understanding the importance of having a strategy first, and then creating a plan with tactics - is crucial.

Advice for Getting Started

Here's the first step for college students

Focus on writing and editing. Write for fun, write with a purpose. Get a basic understanding and then mastery of basic grammar and spelling. And then practice, practice, practice. Write a blog, write a newsletter for school or other organizations. The key is to fine tune your writing and editing skills because it's something you will use every single day.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Business Administration and Management, General
undergrad
Bachelor
Spanish Language and Literature
Hurdles

Hurdles

The Noise I Shed

From Parents:

"You should study accounting. It's the language of business."