I deliver target based integrated media communications plans through ATL and BTL activities.
1. Data juggling using various softwares . 2. Selecting media mix basis objective. 3. Making Tv, Radio, Print Plans. 4. Monitoring Plans and Evaluating them.
Thorough Excel Knowledge. Up-to-date info on various brands and their communication activities.
Here's the first step for college students
1.Marcom courses. 2. advertising courses. 3. certifications of marketing courses.