Leslie Prieto

Leslie Prieto

On-Air Talent/Production Assistant


WLCQ,The Q 99.7 FM

Milestones

My road in life took a while to figure out.
Majored in Business because I went to Business Careers High School and I wasn't sure what to study.
Realized Business was boring to me & it required math. I hate math but enjoyed talking & meeting people.
Switched to Electronic Media major thanks to professor's encouragement to try her Mass Comm class.
Mass. Comm. opened my eyes to lots of media careers that seemed to fit me & my creative ways.
I narrowed it down to either TV or Radio. I chose radio because it impacted my life. "Delilahhh.."
After roaming/working at Starbucks 5yrs I got my first full-time radio gig in 2010 at WLCQ in MA.
Keep following my journey

Education

High School
Business Careers High School
Bachelor
Digital Communication and Media/Multimedia
University of Northern Iowa

Career

On-Air Talent/Production Assistant

I communicate Truth in a practical way through what I say on the radio and the music we play.

Career Roadmap

Roadmap
My work combines:
My work combines:
Music
Radio
Helping People

Day to Day

The day starts early at 6 for the morning show. Nate does research every morning for news to share. While he does that I start filling out our show prep "clock" which is an outline of content for every break during our 3 hour morning show. On a great day we'll both be flowing with stories/events to creatively share on the air. After the morning show I edit/produce audio from the other on-air talents who work for us remotely. I also gather content to schedule for twitter.

Skills & Qualities Beyond School

Passion, Personality & Purpose are huge. In radio if you don't have personality, you won't really stand out/attract listeners. Personality flows out of passion to tell the truth & make it matter. Being yourself and being real help the listener relate with you. The more a listener relates to you on the radio, the more you'll be able to encourage them, the more loyal they'll become. That's purpose. It's what drives your passion. Helping/encouraging people is our purpose.

Advice for Getting Started

Here's the first step for college students

Start volunteering/interning at a local radio station. Degree or no degree, I learned you need to humble yourself. Don't let pride deceive you into thinking you can't do certain jobs. Be willing & available to do anything they ask of you as long as it's legal. That means, answering phones, shredding paper, making coffee, organizing the prize closet, whatever it takes to show your commitment, passion, and devotion. As you're faithful to complete small tasks, they'll trust you with bigger stuff.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Digital Communication and Media/Multimedia

Hurdles

The Noise I Shed

From Society in General:

"Radio doesn't pay well unless you're really good. Christian Radio pays less. Why not be a teacher? It's a more secure job. Jobs in Media are super competitive and it's not likely you'll find one."

Challenges I Overcame

Pride
First-Generation College Student