Patricia Petric
Executive Director of Content Development
PBS SoCaL
Milestones
My road in life took a while to figure out.
Going out of state to school.
Going to a university.
Working for the Coast Community College District.
Getting an introduction to PBS through telecourse development.
Getting the opportunity to work in the station's programming department.
Seeking the opportunity to participate in the station's on-air promotional efforts.
Education
High School
Shawnee Mission East
Shawnee Mission East
Graduate
Career
Executive Director of Content Development
I oversee all content for a multi-platform delivery system for the Los Angeles PBS station.
Career Roadmap
My work combines:
My work combines:
Non-Profit Organizations
Television
Communicating / Sharing Stories
Day to Day
I work with PBS representatives and colleagues to schedule, promote and distribute three channels of PBS content. I oversee the station's master control, traffic, programming, editing and online support services. We are the primary PBS station for the second largest marketplace in the country, serving an incredibly diverse audience base of 16 million people. We make every attempt to offer a life-affirming and educational experience during all day parts to our audience and online followers.
Advice for Getting Started
Here's the first step for college students
Pursue all communication, marketing and creative content creation opportunities.
Recommended Education
My career is related to what I studied. I'd recommend the path I took:
Graduate
Hurdles
The Noise I Shed
From Parents:
"You should stay in the Midwest where you have support systems and people who love you."
Challenges I Overcame
First-Generation College Student
