
Laura Cole
Implementation Specialist
Hobsons
Hobsons
Implementation Specialist
I help colleges build marketing campaigns and solutions to support their recruitment initiatives.
I get to collaborate with over 100 unique colleges and universities across the country, on everything from online marketing campaigns, to best practices for setting up their online applications and communication plans. A great day for me is getting to teach a client something new about the application system they are using, and then being able to facilitate a conversation between our creative team and a client regarding their custom website design.
Here's the first step for college students
I would say College, not specifically for a degree, but for the exposure to so many different life experiences: from time management with classwork, to making decisions both academically and socially, to meeting and interacting with people from all different backgrounds. These experiences have been invaluable to the project work I'm doing now.
"You're not focusing on a degree or building skills to support a specific career (lawyer / doctor / teacher) like everyone else, so you must be doing something wrong. How will you ever be successful?"