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Jude Gerace

Jude Gerace

Sugar Wheel Works

Career Roadmap

Jude's work combines: Entrepreneurship, Design, and Being Creative

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Day In The Life

Owner/Wheel builder

I design and build bicycle wheels.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    International/Globalization Studies

    University of Oregon

Here's the path I recommend for someone who wants to be a Commercial and Industrial Designers:

Bachelor's Degree: Civil Engineering, General

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Rode a bike.

  • 2.

    Wanted to learn how to work on a bike.

  • 3.

    Became a Mechanic.

  • 4.

    Traveled the world on my bike.

  • 5.

    Had an idea.

  • 6.

    Learned everything I could about wheels.

  • 7.

    Opened a 64sq ft. wheel building studio.

  • 8.

    Opened my current shop.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    If this were such a great idea, why hasn't someone already done it?

  • How I responded:

    I learned I had to trust myself--my inner voice--and go for it. Life is long--make mistakes. Fail. Learn something and then do it again.

Experiences and challenges that shaped me

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  • I worked incessantly while starting the business. I cut costs (even butter on bread) to breathe life into my dreams.