skip to main content
Srinivas Rao
Srinivas Rao
00:58

Srinivas Rao

The Unmistakable Creative Podcast

Riverside, CA USA

"Don’t get me wrong—failing sucks. But a big part of doing creative work is knowing that there’s going to be failure involved, and that there’s always something to be learned from it."

Career Roadmap

Srinivas's work combines: Entrepreneurship, Journalism, and Being Creative

See more careers and stories that connect to your interests.

Take Roadmap Quiz

Day In The Life

Founder / Host

I interview thought leaders and people from all walks of life and share it with people through my podcast.

My Day to Day

I research individuals to interview for my podcast and connect with them to arrange it. I also produce, edit, and publish the interviews on my blog. I spend a lot of time writing and doing speaking events.

Skills & Education

Advice for getting started

It's really easy to get caught up thinking that someone else's life plan or schedule is how you should be living when, in reality, you should be living on your own terms. After I realized this and decided to keep pursuing the podcast/blog, that was when I got the book deal and our popularity sky rocketed.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Economics, General

    University of California-Berkeley

  • Graduate Degree

    Business Administration and Management, General

    Pepperdine University

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Was always a good student whose parents pushed him to get straight A’s; went to UC Berkeley as an undergraduate.

  • 2.

    Looking back, he says he spent his collegiate years doing the things would make him look impressive, rather than doing the things that he loved.

  • 3.

    In addition, the relaxed structure of college amplified his attention deficit disorder and made it difficult for him to focus; he started getting terrible grades.

  • 4.

    After he finished his first internship in social media, he wasn’t extended a job offer—he was devastated.

  • 5.

    By the time he was 30, he’d been fired from every job he’d worked, and he realized what he thought would be his career path was actually a dead end.

  • 6.

    In between jobs, he started a blog called “The School of Life,” where he’d interview up-and-coming and successful bloggers.

  • 7.

    After running the blog for several years and gathering advice from other bloggers, he self-published a book.

  • 8.

    That book (The Art of Being Unmistakable) became a bestseller, so he started a media company called Unmistakable Media.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I'm hitting a wall, maybe it's time to call it quits. If I can't pull this together by the end of the year, then I will shut the whole thing down.

  • How I responded:

    It's really easy to get caught up thinking that someone else's life plan or schedule is how you should be living when, in reality, you should be living on your own terms. After I realized this and decided to keep pursuing the podcast/blog, that was when I got the book deal and our popularity sky rocketed.

Experiences and challenges that shaped me

Click to expand

  • I kept going through jobs not knowing why. Eventually, I was diagnosed with ADHD. One advantage to having ADHD, is that when you can focus, you get laser focused in a way that no one else can. For me, I can listen to anyone and abstract a story.