Srinivas Rao

Srinivas Rao

Founder / Host

The Unmistakable Creative Podcast

Riverside, CA USA

Don’t get me wrong—failing sucks. But a big part of doing creative work is knowing that there’s going to be failure involved, and that there’s always something to be learned from it.


By Roadtrip Nation

Srinivas Rao

Themes: Choices
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Srinivas Rao HighlightInterview Highlight
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InterviewThe Interview
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Failure Is Just PerceptionWeb Exclusive
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The Measure of SuccessWeb Exclusive
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What Are Your Gifts?Web Exclusive
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Before and After SurfingWeb Exclusive
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15 PrinciplesWeb Exclusive
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Make DentsWeb Exclusive
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A Big Part Of Creative Work Is FailingWeb Exclusive
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Considering CriticsInterview Excerpt
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What Kind of WorkInterview Excerpt
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Favorite Part of ADHDInterview Excerpt
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Compass vs. A MapInterview Excerpt


My road in life took a while to figure out.
Was always a good student whose parents pushed him to get straight A’s; went to UC Berkeley as an undergraduate.
Looking back, he says he spent his collegiate years doing the things would make him look impressive, rather than doing the things that he loved.
In addition, the relaxed structure of college amplified his attention deficit disorder and made it difficult for him to focus; he started getting terrible grades.
After he finished his first internship in social media, he wasn’t extended a job offer—he was devastated.
By the time he was 30, he’d been fired from every job he’d worked, and he realized what he thought would be his career path was actually a dead end.
In between jobs, he started a blog called “The School of Life,” where he’d interview up-and-coming and successful bloggers.
After running the blog for several years and gathering advice from other bloggers, he self-published a book.
That book (The Art of Being Unmistakable) became a bestseller, so he started a media company called Unmistakable Media.
Keep following my journey


High School
Economics, General
University of California-Berkeley
Business Administration and Management, General
Pepperdine University


Founder / Host

I interview thought leaders and people from all walks of life and share it with people through my podcast.

Career Roadmap

My work combines:
My work combines:
Being Creative

Day to Day

I research individuals to interview for my podcast and connect with them to arrange it. I also produce, edit, and publish the interviews on my blog. I spend a lot of time writing and doing speaking events.

Skills & Qualities Beyond School

You have to be a good listener and be able to extract a story out of what people tell you.

Advice for Getting Started

Here's the first step for high school students

Experiment, create, and make things. One of the biggest mistakes I made in my early career was not evaluating opportunities based on how much I would learn from them and how much more valuable they'd make me in the future. At your first few jobs, don't worry about how much you earn. Worry about how much you'll grow as a byproduct of them.


The Noise I Shed

From Myself:

"I'm hitting a wall, maybe it's time to call it quits. If I can't pull this together by the end of the year, then I will shut the whole thing down. "

Challenges I Overcame

Learning Issues