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Sarah Elliott
Sarah Elliott
01:17

Sarah Elliott

Intend2Lead

Austin, TX USA

"Be open to exploring. Notice what lights you up and what gives you energy and what does not. Craft your career as you go."

Career Roadmap

Sarah's work combines: Entrepreneurship, Business, and Helping People

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Day In The Life

Co-founder and Principal

I run a leadership development firm that provides coaching, group learning and consulting to CPAs.

My Day to Day

I provide leadership development to accounting individuals and firms across the U.S. through one-to-one coaching, workshops, consulting, and public speaking. I also spend much of my time running the business, which includes sales and marketing, operations, strategy, finance and other administrative tasks, and developing new content and services. Some days I work from home providing coaching and running the business and other days I'm on the road speaking, teaching, and meeting with clients.

Skills & Education

Advice for getting started

A few colleagues questioned my decision to become a leadership coach after working so hard to make partner. No one knows what is best for you but you, but we can confuse ourselves by absorbing the expectations of others. Look at life as a journey to uncover who you are and who you are meant to be. Approach it with curiosity, always seeking to learn, grow, and have fun along the way. Life isn't about "getting it right." Instead, try new things, learn from them, and evolve your journey as you go.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Accounting

    Texas A&M University

  • Certification

    Certified Public Accountant (CPA)

  • Certification

    Executive and Professional Coaching

    University of Texas at Dallas

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    Both my dad and sister are engineers, so I went into college to pursue engineering—I hated all of my engineering classes and eventually switched my major to accounting.

  • 2.

    I graduated from Texas A&M University with a Bachelor of Business Administration in accounting, then worked to get my CPA license.

  • 3.

    I worked at PricewaterhouseCoopers (PwC) for about ten years before leaving to join a smaller accounting firm called PMB Helin Donovan, where I eventually became a partner.

  • 4.

    While volunteering with the AICPA (American Institute of Certified Public Accountants), I realized there was a strong need for leadership development in this field and felt like that was my calling.

  • 5.

    During my second year as a partner, I decided to leave the firm and essentially start over—I went back to school for a year for executive and professional coaching.

  • 6.

    When I left the firm, I was pregnant, so I had to juggle this huge business risk of starting my own company while navigating life as a new parent.

  • 7.

    I co-founded a leadership coaching company where I get to do what I love and help people through one-to-one coaching, group learning, and leadership program design.

  • 8.

    I also founded the Ellivate Alliance, where women can come together and support other women who are starting businesses.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Peers:

    Why would you walk away from a career after you worked so hard to make it where you are?

  • How I responded:

    A few colleagues questioned my decision to become a leadership coach after working so hard to make partner. No one knows what is best for you but you, but we can confuse ourselves by absorbing the expectations of others. Look at life as a journey to uncover who you are and who you are meant to be. Approach it with curiosity, always seeking to learn, grow, and have fun along the way. Life isn't about "getting it right." Instead, try new things, learn from them, and evolve your journey as you go.

Experiences and challenges that shaped me

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  • I left the comfort and stability of my accounting firm to start a leadership development business. It was hard, but I know it would have been harder to stay because I realized this is my true calling. Fortunately, I had a great support system.

  • I was pregnant when I decided to start my own business, so I had a young child throughout the early stages. It was very stressful to take such a huge business risk as a new parent. I was fortunate to find a good support group to help me through it.