Santiago Aguerre

Santiago Aguerre

Co-Founder


Reef Clothing

La Jolla, CA USA


Integrity has got to be there-it's not even questionable.

Videos

Videos

By Roadtrip Nation

Santiago Aguerre

Highlight
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01:22
Santiago Aguerre HighlightInterview Highlight
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07:52
InterviewThe Interview
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01:25
Life is a Risky AdventureWeb Exclusive
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02:36
Start Giving BackWeb Exclusive
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03:01
Laugh At YourselfWeb Exclusive
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02:50
Do What It TakesWeb Exclusive
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00:43
LuckWeb Exclusive
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02:57
Your EnergyWeb Exclusive
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01:08
Unexpected TurnsWeb Exclusive
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03:36
Money is Like a DrugWeb Exclusive
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00:48
The Present Is A GiftInterview Excerpt
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00:53
IntegrityInterview Excerpt
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01:27
Center of the Surfing UniverseInterview Excerpt
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01:03
Money Is Not The ReasonInterview Excerpt
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01:13
The Big JarInterview Excerpt
Milestones

Milestones

My road in life has been direct.
At the age of 20, he had it all: he was Argentina's surf champion and studying law in university.
He soon realized, however, that his heart was not in his studies.
Moved to the United States to pursue work in the center of the surf industry: Huntington Beach, California.
He found work running surf contests and working as a busboy at a Mexican restaurant to pay the bills.
After building up his industry knowledge and becoming partner in a small surf shop, he and his brother founded Reef in 1984.
Reef became one of the largest surfwear companies in the world, but it was taking up the time that Santiago wanted to be spending with his young children.
In 2005, the brothers sold the company so that they could spend more time with their families.
Says you have to do what you love-money should not be the sole motivation; money should just be a consequence of doing what you like.
Keep following my journey
Career

Career

Co-Founder

I immigrated to the US and started a sandal company with my brother, supporting and promoting the surf community.

Career Roadmap

Roadmap
My work combines:
My work combines:
Fashion
Fashion
Sports
Sports
Accomplishing Goals
Accomplishing Goals

Hurdles

Hurdles

Challenges I Overcame

Financial