Richard Hoover

Richard Hoover

Founder


Santa Cruz Guitars

San Francisco, CA USA


If you do the right thing, you treat people really well, and you stick to your moral compass, then success will come.

Videos

Videos

By Roadtrip Nation

Richard Hoover

Highlight
Now Playing
01:08
Richard Hoover HighlightInterview Highlight
Now Playing
08:08
InterviewThe Interview
Now Playing
01:09
Don't Worry About Others' ExpectationsWeb Exclusive
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01:17
Work is Just a VehicleWeb Exclusive
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01:21
Finding ContentmentWeb Exclusive
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00:59
True HappinessWeb Exclusive
Now Playing
02:00
Definition of SuccessWeb Exclusive
Now Playing
00:34
Love Everything About GuitarInterview Excerpt
Now Playing
00:48
Eric Clapton's GuitarInterview Excerpt
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01:10
Near-Death ExperienceInterview Excerpt
Milestones

Milestones

My road in life has taken me all over.
Says he started playing guitar for "the same reason everybody starts playing guitar-to attract the attention of a girl or a boy."
While looking at his guitar one day, realized he wanted to know how to make them; started taking his guitars apart.
At one point, his guitar was stolen; when he went to a shop to get a new one, he took one of the guitar builders as his mentor.
He'd study with the luthier every week; his mentor made him promise he'd pass his new knowledge on to other people.
His guitar-building business initially wasn't doing well; he put the last of his savings into advertising his guitars.
The ad caught the eye of Eric Clapton, who asked Hoover to build him a custom-sounding guitar-that became his big break.
During the recession in 2008, people weren't buying guitars, and Hoover had to reevaluate his business.
Realized he'd been focusing on profit over product; flipped that, focused on his product and his work ethics first, and gradually the business recovered.
Keep following my journey
Education

Education

highschool
High School
associates
Associate's Degree
College of the Sequoias
Career

Career

Founder

I am a manufacturer of guitars and teach others the craft.

Career Roadmap

Roadmap
My work combines:
My work combines:
Design
Design
Music
Music
Working with Others
Working with Others

Day to Day

I coach our guitar makers, tell our story, look for responsibly harvested wood while relentlessly seeking peace of mind and quality of life for everyone involved.

Advice for Getting Started

Here's the first step for high school students

More specialized training is available today to learn how to make guitars. Apprentice with a maker to learn the basic skills and hone your style.

Hurdles

Hurdles

The Noise I Shed

From Myself:

"What are my friends and family going to think about my decision to build guitars?"