
Richard Hoover
Founder
Santa Cruz Guitars
San Francisco, CA USA
“If you do the right thing, you treat people really well, and you stick to your moral compass, then success will come.”
Santa Cruz Guitars
San Francisco, CA USA
“If you do the right thing, you treat people really well, and you stick to your moral compass, then success will come.”
Founder
I am a manufacturer of guitars and teach others the craft.
I coach our guitar makers, tell our story, look for responsibly harvested wood while relentlessly seeking peace of mind and quality of life for everyone involved.
Here's the first step for high school students
More specialized training is available today to learn how to make guitars. Apprentice with a maker to learn the basic skills and hone your style.
"What are my friends and family going to think about my decision to build guitars?"
In Oakland, Snap Judgment host Glynn Washington tells a story of fleeing his comfort zone and moving to Japan, where he found an unexpected teacher and an unexpected calling when he accidentally bought dog food for dinner one night. Santa Cruz Guitar founder Richard Hoover shares his philosophy of teaching and service and leads the road-trippers into Santa Cruz's misty, magical redwood forest.