skip to main content
Omowale Casselle
Omowale Casselle
01:00

Omowale Casselle

Discovery Partners Institute

San Diego, CA USA

"Having a continuous curiosity about the world around you, that’s what makes a life well lived."

Career Roadmap

Omowale's work combines: Technology, Education, and Problem Solving

See more careers and stories that connect to your interests.

Take Roadmap Quiz

Day In The Life

Director of Pritzker Tech Talent Labs

I work to bring more people into tech, especially those from underrepresented groups.

Skills & Education

Advice for getting started

Once you start getting to high school, people start asking you what you're going to major in and what you're going to be when you grow up. There's such pressure to pick something and stick to it. It's rare to know what you want to do at that age. It took me a long time to figure out what I ultimately wanted to do. Don't limit yourself by picking something early because you feel pressured to. Explore your options and enjoy your time while you're young!

Here's the path I took:

  • High School

  • Bachelor's Degree

    Mechanical Engineering

    University of Illinois at Urbana-Champaign

  • Graduate Degree

    Mechanical Engineering

    University of Michigan

  • Graduate Degree

    Business Administration

    Harvard Business School

Here's the path I recommend for someone who wants to be a Director of Pritzker Tech Talent Labs:

Bachelor's Degree: Mechanical Engineering

Graduate Degree: Mechanical Engineering

Graduate Degree: Business Administration

Learn more about different paths to this career

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    I knew early on that I wanted to go into the automotive industry and work for Ford Motor Company specifically, so I gravitated towards classes that involved science, technology, and mathematics.

  • 2.

    I earned my bachelor’s degree in mechanical engineering from the University of Illinois at Urbana-Champaign as well as my master’s degree in mechanical engineering from the University of Michigan.

  • 3.

    I joined Ford Motor Company as part of the product development team, where I developed safety control system technology for Ford vehicles.

  • 4.

    After a few years with Ford Motor Company, I co-founded mySenSay, a social recruiting platform designed to connect entry-level employers with college students.

  • 5.

    I then went on to lead the development and management of SAMPLEit, an interactive advertising and marketing platform.

  • 6.

    After five years leading the technical team for SAMPLEit, I co-founded Digital Adventures, an education technology company focused on teaching kids how to code and build with technology.

  • 7.

    In addition to leading Digital Adventures as CEO, I also work as the director of Pritzker Tech Talent Labs at Discover Partners Institute within the University of Illinois.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Society in general:

    What are you going to do when you grow up? You need to pick something.

  • How I responded:

    Once you start getting to high school, people start asking you what you're going to major in and what you're going to be when you grow up. There's such pressure to pick something and stick to it. It's rare to know what you want to do at that age. It took me a long time to figure out what I ultimately wanted to do. Don't limit yourself by picking something early because you feel pressured to. Explore your options and enjoy your time while you're young!