Magnus' Open Road


    Technicians Roadtrip


Urban Outlaw Shop

“The key is believing in yourself. I think a lot of people give up because we are afraid of failure. The biggest struggle is finding the self-confidence to believe in yourself and keep moving forward.”


Design Engineering


Exploration Opportunity Character Perseverance Chance Hard Work Risk Confidence Doubt


Accomplishing Goals


  • Grew up in Sheffield, England.
  • His fascination with the Porsche brand began when his father took him to the 1977 Earl’s Court Motorshow when he was 10 years old.
  • Knew his life in Sheffield was going to be limited, so he dropped out of school at 15 and started bouncing around places and jobs.
  • He came to the U.S. when he was 19 to work for a kids summer camp in Detroit; a decision he now says was “sink or swim”.
  • After the camp ended, he took off on a three day road trip with the goal of getting to Los Angeles; had no plans for what he was going to do, but embraced being on an adventure.
  • He stumbled into the fashion industry by accident and set up his fashion label (now called Urban Outlaw) on the Venice Boardwalk, which eventually grew into a multi-million dollar business.
  • He had always had a goal to own a Porsche—something he finally achieved when he was 25 years old—for him, this represented a great personal accomplishment and sense of freedom.
  • With the success of his fashion business, he started to collect more and more Porsches—he is now one of the most sought after Porsche collectors and customizers in the world.

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