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Kalle Lasn
Kalle Lasn
01:03

Kalle Lasn

Adbusters Magazine

Vancouver, British Columbia CAN

"Be open to any opportunities that present itself."

Career Roadmap

Kalle's work combines: Journalism, Politics, and Upholding a Cause and Belief

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Day In The Life

Founder

I'm an activist and advocate against the corporatization of culture and consumerism.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    University of Adelaide, Australia

Life & Career Milestones

My path in life has been direct

  • 1.

    Started his own advertising business in Japan; at first, he felt like he'd found the job and life society told him he was supposed to have.

  • 2.

    Bit by bit, he became disillusioned with the corporate world; often questioned why he was working with corrupt companies.

  • 3.

    After five years, he quit; says sometimes you can feel like you're on the right path, but sometimes you have to go off on a tangent.

  • 4.

    Spent three years traveling around third-world countries; says unlike L.A. or Paris, the people in these countries invited him into their lives.

  • 5.

    Moved to Canada to work for the National Film Board.

  • 6.

    Realized the broadcasting companies' content was dictated by their sponsors-reminded him of the censorship in Soviet Estonia, where he'd grown up.

  • 7.

    This realization gave rise to Adbusters magazine, an anti-consumerist, pro-environment publication.

  • 8.

    Used to define success by the admiration of his peers, or the circulation of his magazine, but now measures it by his sense of happiness and fulfillment.