John Jacobs
Co-founder
Life is Good Clothing
Hudson, NH USA
“You don't know what your art's going to evolve into.”
Videos
By Roadtrip NationJohn Jacobs
Milestones
My road in life has been direct.
He and his brother, Bert, designed shirts and clothing for artists; sold them almost exclusively at art festivals.
For five years, he and Bert drove around the country, lived out of a van, and tried to sell their t-shirts.
Says they weren't making any money, but they were learning about what people did and didn't like on their shirts.
When they'd get back from these road trips, they'd throw keggers and use their friends as a "focus group."
After one party, the motto "life is good" stood out; the brothers liked that it was universally positive, and not just geared towards artists.
Once their company found financial success, they started on their mission to give back to their hometown of Boston.
They throw annual outdoor festivals, which raise money for traumatized children and children with life-threatening illnesses.
The brothers view Dr. Seuss as a major influence-his art inspired children to love reading-as proof that you never know how your art will affect people.
Keep following my journey
Education
High School
Career
Co-founder
I started a t-shirt company to spread the power of optimism and inspire people.
Career Roadmap
My work combines:
My work combines:
Entrepreneurship
Fashion
Being Creative
Interviewed By
Manchester - Boston
En route to Manchester, New Hampshire, the Roadtrip Nation team sits down with Dean Kamen, an inventor and founder of DEKA Research and Development. Next it's off to Boston to interview Bert and John Jacobs, founders of the clothing company Life is Good. In Boston they interview Dave McGillivray, a Boston Marathon runner who, in 1978, ran across the entire United States.
