Joe Ray

Joe Ray



Rancho Cucamonga, CA USA

An education will help you enjoy your life and it will pay for you to enjoy it even more.


By Roadtrip Nation

Joe Ray

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My road in life has been direct.
His childhood fascination with Matchbox cars, Hot Wheels, and Revell plastic model cars grew as he got older and first sparked his interest in the auto industry.
In high school, he would get rides from the kids at school that had fancy cars and they would race to school.
The area of East L.A he grew up in became his automotive playground as it was considered the home of the Lowrider.
Has spent the majority of his life customizing cars for competitions and have built some of the most popular Lowriders in the industry—in 2006, he was elected into the Lowrider Hall of Fame.
His dad was a truck driver who worked very hard to ensure that he could get an education and pursue whatever he wanted; it’s a work ethic he still carries with him today.
Believes that getting an education is one of the most important things there is—for the auto industry, getting a specialized education is necessary due to today’s advanced technologies.
Admits that he doesn’t know anything about mechanics; as the Editor of Lowrider Magazine, he says he is constantly doing his homework to try to understand everything.
Says his favorite part of the industry is getting to travel and meet people from all different walks of life.



I am an editor committed to the virtues of hard work, creativity, and raising the bar for automotive modification.

Career Roadmap

My work combines:
My work combines:
Communicating / Sharing Stories

Skills & Qualities Beyond School

You have to be an automobile enthusiast. Having an in-depth knowledge of this industry helps you write more authentically about it.

Advice for Getting Started

Here's the first step for everyone

Go to auto shows, races, exhibitions, etc. in order to learn more and to expand your interest in automobiles (and this industry). I grew up around cars and that interest helped me land this job.


The Noise I Shed

From Parents:

"You're not going to drive a truck like me. "

Challenges I Overcame


Interviewed By

Changing Gears

Changing Gears

Technicians Roadtrip