Joe Ray
Editor
Lowrider
Rancho Cucamonga, CA USA
“An education will help you enjoy your life and it will pay for you to enjoy it even more.”
Videos
By Roadtrip NationJoe Ray
Milestones
My road in life has been direct.
His childhood fascination with Matchbox cars, Hot Wheels, and Revell plastic model cars grew as he got older and first sparked his interest in the auto industry.
In high school, he would get rides from the kids at school that had fancy cars and they would race to school.
The area of East L.A he grew up in became his automotive playground as it was considered the home of the Lowrider.
Has spent the majority of his life customizing cars for competitions and have built some of the most popular Lowriders in the industry—in 2006, he was elected into the Lowrider Hall of Fame.
His dad was a truck driver who worked very hard to ensure that he could get an education and pursue whatever he wanted; it’s a work ethic he still carries with him today.
Believes that getting an education is one of the most important things there is—for the auto industry, getting a specialized education is necessary due to today’s advanced technologies.
Admits that he doesn’t know anything about mechanics; as the Editor of Lowrider Magazine, he says he is constantly doing his homework to try to understand everything.
Says his favorite part of the industry is getting to travel and meet people from all different walks of life.
Career
Editor
I am an editor committed to the virtues of hard work, creativity, and raising the bar for automotive modification.
Career Roadmap
My work combines:
My work combines:
Engineering
Writing
Communicating / Sharing Stories
Advice for Getting Started
Here's the first step for everyone
Go to auto shows, races, exhibitions, etc. in order to learn more and to expand your interest in automobiles (and this industry). I grew up around cars and that interest helped me land this job.
Hurdles
The Noise I Shed
From Parents:
"You're not going to drive a truck like me. "
Challenges I Overcame
Financial
Interviewed By
Changing Gears
Auto and diesel technician careers
