Joe Ray

Joe Ray

Editor


Lowrider

Rancho Cucamonga, CA USA


An education will help you enjoy your life and it will pay for you to enjoy it even more.

Videos

Videos

By Roadtrip Nation
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Joe Ray HighlightInterview Highlight
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InterviewThe Interview
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LowridersWeb Exclusive
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It's Not Worth Anything Unless You Work Hard For ItWeb Exclusive
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CollegeInterview Excerpt
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I'd Do Everything The SameInterview Excerpt
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I Always Dreamed Of Getting The Right JobInterview Excerpt
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Take Advantage of OpportunitiesInterview Excerpt
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I Grew Up Around CarsInterview Excerpt
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Milestones

Milestones

My road in life has been direct.
His childhood fascination with Matchbox cars, Hot Wheels, and Revell plastic model cars grew as he got older and first sparked his interest in the auto industry.
In high school, he would get rides from the kids at school that had fancy cars and they would race to school.
The area of East L.A he grew up in became his automotive playground as it was considered the home of the Lowrider.
Has spent the majority of his life customizing cars for competitions and have built some of the most popular Lowriders in the industry—in 2006, he was elected into the Lowrider Hall of Fame.
His dad was a truck driver who worked very hard to ensure that he could get an education and pursue whatever he wanted; it’s a work ethic he still carries with him today.
Believes that getting an education is one of the most important things there is—for the auto industry, getting a specialized education is necessary due to today’s advanced technologies.
Admits that he doesn’t know anything about mechanics; as the Editor of Lowrider Magazine, he says he is constantly doing his homework to try to understand everything.
Says his favorite part of the industry is getting to travel and meet people from all different walks of life.
Career

Career

Editor

I am an editor committed to the virtues of hard work, creativity, and raising the bar for automotive modification.

Career Roadmap

Roadmap
My work combines:
My work combines:
Engineering
Engineering
Writing
Writing
Communicating / Sharing Stories
Communicating / Sharing Stories

Skills & Qualities Beyond School

You have to be an automobile enthusiast. Having an in-depth knowledge of this industry helps you write more authentically about it.

Advice for Getting Started

Here's the first step for everyone

Go to auto shows, races, exhibitions, etc. in order to learn more and to expand your interest in automobiles (and this industry). I grew up around cars and that interest helped me land this job.

Hurdles

Hurdles

The Noise I Shed

From Parents:

"You're not going to drive a truck like me. "

My dad was determined that I not wind up struggling as he did, so he worked really hard to put me through school so I could get a good job. It took me some time to appreciate that sacrifice and realize that my education could take me anywhere I wanted.

Challenges I Overcame

Financial
Financial

Growing up, my dad was a truck driver and I saw him work so hard to give us the things we had. I learned to appreciate that you had to go out there and earn the things you want. He sacrificed so that I could get an education and better myself.