Jim's Open Road


    Team Northern Route


Samuel Adams

“The big risk would have been staying at a job that wasn't fulfilling and wasting my life. That's a risk. Quitting it to do something that I really loved and believed in, that's not a risk.”


Entrepreneurship Food


Fulfillment Risk Culture Values Money & Financial Security


Accomplishing Goals


  • After a year of law school and a year of business school, he realized that at 24, he hadn't done anything but go to school.
  • Dropped out; joined Outward Bound as an instructor; spent three-and-a-half years traveling, mountaineering, kayaking, etc.
  • After his "prolonged adolescence" ended, he went back to school, got his J.D. and MBA, graduated at age 29.
  • Joined a consulting firm in Boston; was making a lot of money, being flown around the country in first-class.
  • Knew he didn't want to be at that job for more than 10 or 15 years; started thinking about what he really wanted.
  • Loved the city of Boston, but realized that they were missing a key factor: a world-class beer.
  • Calls Samuel Adams and Boston Beer Company "the one little tile that [he] added to the mosaic of Boston."
  • Although he knew little about brewing, selling beer, says his "cultures and values" acted as fair substitutes for "hard resources."

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