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Jim Koch
Jim Koch
00:54

Jim Koch

Samuel Adams

Boston, MA USA

"The big risk would have been staying at a job that wasn't fulfilling and wasting my life. That's a risk. Quitting it to do something that I really loved and believed in, that's not a risk."

Career Roadmap

Jim's work combines: Entrepreneurship, Food, and Accomplishing Goals

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Day In The Life

Founder/Brewmaster

I quit a safe job to start brewing and selling my own beer, Samuel Adams.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Harvard University

  • Graduate Degree

    Business Administration and Management, General

    Harvard University

  • Doctorate

    Law

    Harvard University

Life & Career Milestones

My path in life has been direct

  • 1.

    After a year of law school and a year of business school, he realized that at 24, he hadn't done anything but go to school.

  • 2.

    Dropped out; joined Outward Bound as an instructor; spent three-and-a-half years traveling, mountaineering, kayaking, etc.

  • 3.

    After his "prolonged adolescence" ended, he went back to school, got his J.D. and MBA, graduated at age 29.

  • 4.

    Joined a consulting firm in Boston; was making a lot of money, being flown around the country in first-class.

  • 5.

    Knew he didn't want to be at that job for more than 10 or 15 years; started thinking about what he really wanted.

  • 6.

    Loved the city of Boston, but realized that they were missing a key factor: a world-class beer.

  • 7.

    Calls Samuel Adams and Boston Beer Company "the one little tile that [he] added to the mosaic of Boston."

  • 8.

    Although he knew little about brewing, selling beer, says his "cultures and values" acted as fair substitutes for "hard resources."