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Garrett Riffle
Garrett Riffle
01:09

Garrett Riffle

Up Mountain Switchel

New York, NY USA

"Don't hesitate. You should never be scared to make a move."

Career Roadmap

Garrett's work combines: Entrepreneurship, Food, and Upholding a Cause and Belief

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Day In The Life

Co-Founder

We brew and bottle our own switchel using the traditional recipe and the best local ingredients.

Skills & Education

Here's the path I took:

  • High School

  • Associate's Degree

    Philosophy

    Ventura College

Life & Career Milestones

My path in life has been direct

  • 1.

    Originally thought he was going to be a contractor, then an architect.

  • 2.

    He met his co-founder, Ely Key, after moving to California to study architecture.

  • 3.

    Ely had been making a traditional beverage called switchel in his barn, and he gave some to Garrett to try.

  • 4.

    At the time, he says he saw all of his interests-agriculture, architecture, design-were beginning to culminate.

  • 5.

    He was in the right place to say, "This stuff is great; let's make this happen."

  • 6.

    They made their first batch and took it to the farmer's market, where they made a $200 dollar profit.

  • 7.

    Now when they go to the farmer's markets, people know who they are, which Riffle says is pretty cool.

  • 8.

    Says that your core values may change over your professional career, but when the time comes, you'll know when to take action.