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Carl Foster
Carl Foster

Carl Foster

Juice Hugger

Brooklyn, NY USA

"Plan your work and work your plan."

Career Roadmap

Carl's work combines: Entrepreneurship, Food, and Helping People

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Day In The Life

Co-Owner / CEO

I create recipes, juices, and products designed to make a healthy lifestyle interesting and easy to maintain.

Life & Career Milestones

My path in life has been direct

  • 1.

    A few years ago, Carl weighed 218 pounds while standing at only 5’8” tall.

  • 2.

    After years of living as a borderline diabetic, he finally decided to say, “enough is enough.”

  • 3.

    Started juicing as a way to improve his lifestyle; when people saw how much his body was changing, they “wanted what he was on.”

  • 4.

    He was supplementing his income by making juice for people in his neighborhood when he was “miraculously” laid off from his job as an auditor.

  • 5.

    Saw this as a sign and decided to scoop up the trademark and domain name for “Juice Hugger.”

  • 6.

    The first person he told about Juice Hugger was extremely negative, but when he told his future co-founder Kelly Keelo about his big idea, she “just got it”

  • 7.

    Says people will project their own limitations on you, but you can’t listen to them because “the picture you have in your head is the most vivid, most possible thing in your life.”

  • 8.

    Says the key to success is to find something you love, find out how you can make it profitable, and find out how you can use it to help others.