By Roadtrip Nation

Bryan Ford



My road in life took a while to figure out.
Growing up, I was a very talented soccer player and wanted to someday play professionally, but my immigrant parents couldn’t afford to send me to the critical camps and programs.
I wasn’t sure what else to do, so I followed in my mom’s footsteps to become an accountant.
After an accounting internship, I got a job with KPMG—one of the Big Four accounting organizations—but I was miserable.
I wanted to open a bakery but needed to save the necessary startup capital, so I went back to accounting—despite working hard at it, I failed the CPA exam 13 times in a row.
I was offered an opportunity to transition into the restaurant industry, which helped improve my outlook—I kept baking, too, but still needed money before I could revisit the idea of opening a bakery.
When I finally passed the CPA exam, I still wasn’t happy and felt as if something was missing, so I quit accounting less than a year later.
I made an Instagram account to showcase my bread—at first I was just playing around with it, but then I tailored the account to be more professional in hopes that opportunity would arise.
My Instagram video of sourdough pan de coco launched my career as a baker—I now have tens of thousands of Instagram followers, a recipe blog, and a book deal.
Keep following my journey


High School
Loyola University New Orleans
Certified Public Accountant (CPA)


Baker & Blogger

I'm a baker and blogger with a focus on sourdough bread.

Career Roadmap

My work combines:
My work combines:
Being Creative

Day to Day

I bake every day and post videos and photos of my recipes and creations daily on Instagram. I post my recipes on my blog. I'm currently working on recipes for a cookbook.

Advice for Getting Started

Here's the first step for everyone

If you have a craft or a talent that you're passionate about, work hard at it, cultivate it, and then make sure people know you have it. Create professional social media accounts or a personal website so people can find you and see your work. Opportunity won't arise if people can't find you. You don't need any kind of degree to become a successful baker but I do believe that accounting knowledge is essential for becoming an entrepreneur in any field.


The Noise I Shed

From Myself:

"You can't open your dream business without money."

Challenges I Overcame

First-Generation Immigrant
Career Change

Interviewed By

Making it Balance

Making it Balance

Accounting and Auditing Roadtrip