Brian's Open Road


Farmer & Founder
The Farmer's Life

“I spent two years hating my retail job, when one day the light bulb came on—I woke up and realized I didn’t have to go back to a job that I hated.”


Environment & Nature Technology


Determination Self-Reflection Education Money & Financial Security


Working Independently


  • Born and raised on his family farm in Indiana—as the fourth generation to work that land, he says his life has never taken him far from home.
  • Graduated from Purdue University with a bachelor’s degree in soil and crop management.
  • Right out of college, he says he “chickened out of farming” and went to work in retail for a brief time—he quickly realized that working on his farm was where he belonged.
  • For him, being his own boss and working in the family business provides the perfect amount of work-life balance that he needs.
  • Says the biggest misconception about farming is that it’s not a high tech field—farmers are often using self-driving tractors, drones, and satellite imagery to monitor their crops.
  • The main crops he farms are corn, soybeans, popcorn, and wheat using a combination of precision agriculture, biotechnology, and cover cropping.
  • Is a part of the Conservation Stewardship Program (CSP) through the USDA, which rewards farmers for adopting and managing advanced conservation systems.
  • His blog, The Farmer’s Life, has been hugely influential in promoting the virtues of modern agriculture and featuring the daily operations of his family’s farm.

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