Bert's Open Road


    Team Atlanta


Life Is Good Clothing

“When you're old and grey, what will make you happy to look back and say that you did? What will be fulfilling? It's probably not just making a pile of money.”


Entrepreneurship Fashion


Fulfillment Inspiration Experience Simplicity Values Dedication Instincts Community Success


Being Creative


  • He and his brother, John, designed shirts and clothing for artists; sold them almost exclusively at art festivals.
  • For five years, he and John drove around the country, lived out of a van, and tried to sell their t-shirts.
  • When they'd get back from these road trips, they'd throw keggers and use their friends as a "focus group."
  • After one party, the motto "life is good" stood out; the brothers liked that it was universally positive, and not just geared towards artists.
  • Once their company found financial success, they started on their mission to give back to their hometown of Boston.
  • They throw annual outdoor festivals, which raise money for traumatized children and children with life-threatening illnesses.
  • He views Dr. Seuss as a major influence-his art inspired children to love reading-as proof that you never know how your art will affect people.
  • Says it's essential to never take yourself too seriously; enjoying your time with friends and family is its own form of success.

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