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Augie and Lynn Nieto
Augie and Lynn Nieto
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Augie and Lynn Nieto

Augie's Quest

Corona del Mar, CA USA

"You have a choice: are you preparing to die, or wanting to live?"

Career Roadmap

Augie and Lynn's work combines: Non-Profit Organizations, Sports, and Helping People

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Day In The Life

Entrepreneur

I inspire others and work to raise money for ALS research.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Accounting

    Claremont McKenna College

Life & Career Milestones

My path in life has been direct

  • 1.

    Saw his father sacrifice his entrepreneurial dreams in order to provide for his large family.

  • 2.

    At age twenty, he went all in on his dream; opened Life Fitness, now a $550 million company.

  • 3.

    Had found exercise as his "religion"; wanted to share its power with the world.

  • 4.

    When he was diagnosed with ALS, he didn't understand how God could be so cruel-he'd built his life on his muscles, was going to watch them fade away.

  • 5.

    A fiercely independent man, he couldn't imagine having to rely on others to help him with his disease.

  • 6.

    Tried to commit suicide so he wouldn't be a "burden"; reached a turning point after waking from a coma, accepted his condition.

  • 7.

    No longer "reacted," started to act-founded Augie's Quest, which has raised $19 million for ALS research.

  • 8.

    Says he used to "keep score" of how much money he made; now his score is set by how much he gives back.

Defining Moments

Experiences and challenges that shaped me

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  • In March 2005, Nieto was diagnosed with amyotrophic lateral sclerosis, more commonly known as Lou Gehrig's disease. Despite the limitations of the disease, Nieto continues to lead an active life.