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Amara Poolswasdi Hulslander
Amara Poolswasdi Hulslander
01:23

Amara Poolswasdi Hulslander

Sphero

Boulder, CO USA

"Whenever you’re at an impasse, think about your deathbed. Would you have regretted not doing this thing? If you think you would regret not doing it, you should absolutely go do it."

Career Roadmap

Amara's work combines: Design, Technology, and Learning / Being Challenged

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Day In The Life

Senior Experience Designer

I'm a robot whisperer who tries to harmonize the human-computer relationship.

My Day to Day

I lead physical and digital experience design on the Star Wars Force Band. I work directly with project leads and technical teams to help define and design the product UX. I conduct a lot of applied user research for feature exploration, scoping, development, and refinement. I also conduct human factors design and research including gesture ergonomics and industrial design optimization. My overall focus is on end-to-end physical and digital user experience design.

Skills & Education

Advice for getting started

I experimented and tried a lot of different majors in college because I wasn't 100% sure what I wanted to do. My parents had a very specific life planned out for me and my indecision was confusing to them. I just committed to following my interests wherever that would lead me.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Graphic Design

    California State University-San Bernardino

  • Graduate Degree

    Marketing/Marketing Management, General

    Golden Gate University-San Francisco

  • Graduate Degree

    Human Computer Interaction

    Iowa State University

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    Both of her parents immigrated to the United States from Thailand; their goal for Amara was for her to have a “sit-down” job in an office, rather than a “stand-up” job.

  • 2.

    When she was 10 or 11 years old, she played around with making websites by viewing the HTML source codes of sites that she liked.

  • 3.

    In middle school, she worked on her school’s yearbook; she started learning about graphic design and typesetting.

  • 4.

    After high school, she had a slightly “tumultuous” time where she tried everything: she enrolled and then dropped out of the Coast Guard Academy, cycled through various majors.

  • 5.

    Eventually she landed on graphic design; after graduating, she worked for a few different design and marketing startups, including one of her own.

  • 6.

    One day, Amazon “came knocking” and hired her, moved her out to Seattle; then a couple years later, Sphero came knocking.

  • 7.

    Says she makes her life decisions based on whether or not her next move will challenge her or stoke her curiosity—she felt like Sphero would both of those things, so she made the move.

  • 8.

    Believes that her upbringing as a minority in a less affluent community helped her by forcing her to have a successful mindset right off the bat.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Family:

    You are all over the place. Pick something!

  • How I responded:

    I experimented and tried a lot of different majors in college because I wasn't 100% sure what I wanted to do. My parents had a very specific life planned out for me and my indecision was confusing to them. I just committed to following my interests wherever that would lead me.

Experiences and challenges that shaped me

Click to expand

  • Both of my parents immigrated to the United States from Thailand.