Willie's Open Road
Other: Roadtrip Nation Action Sports | FuelTV
business, expectations, odd jobs, snowboarding
One day, while driving to a day of snowboarding, former professional snowboarder Willie McMillon told his friends he was going to start a business and that he would call it Bluebird. He had no idea what sort of products he would sell, but he was determined to become an entrepreneur. A friend of his suggested that he make snowboard wax, and Bluebird Boardwax was born in Willie's kitchen in Jackson, Wyoming. Working from handing out wax to riders in aluminum foil to becoming a player in the board wax industry, Willie's entrepreneurial spirit and drive made it possible for him to bring his idea to reality.