Stan's Open Road

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  • INTERVIEWED BY:

    The Original Roadtrip

  • INTERVIEW LOCATION:

    Dallas, TX

STAN RICHARDS

Founder
The Richards Group

“You recognize when you're struggling, you're also growing.”

INTERESTS:

Design Entrepreneurship

THEMES DISCUSSED:

Dedication Hard Work Money & Financial Security Passion Struggle Talent

FOUNDATION:

Being Creative

TAGS:

advertising, branding, growth

BIOGRAPHY:

  • When he was growing up, his mother encouraged his creative side by convincing him that he was one of the world's great artists.
  • This led him to pursue graphic design at the Philadelphia Museum School, then at the Pratt Institute in Brooklyn.
  • At 22, he was hired by the largest advertising company in Dallas, and started earning a lavish salary.
  • He had all the money he could ever want-he bought a brand new Porsche with cash-but he hated his job.
  • After he quit, he started freelancing, which gave him much more joy, but made him essentially no salary.
  • However, he says that making next to nothing gave him a suit of armor; living in near-poverty showed him that he could get through hard times.
  • In 1976, he started his own ad agency, The Richards Group, now the largest individually owned branding company in the country.
  • Says in advertising, ideas don't come as "lightning strikes," as you might think; you have to put in hard work, but that makes it more satisfying in the end.

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