Stan's Open Road
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The Richards Group
You recognize when you're struggling, you're also growing.
- When he was growing up, his mother encouraged his creative side by convincing him that he was one of the world's great artists.
- This led him to pursue graphic design at the Philadelphia Museum School, then at the Pratt Institute in Brooklyn.
- At 22, he was hired by the largest advertising company in Dallas, and started earning a lavish salary.
- He had all the money he could ever want-he bought a brand new Porsche with cash-but he hated his job.
- After he quit, he started freelancing, which gave him much more joy, but made him essentially no salary.
- However, he says that making next to nothing gave him a suit of armor; living in near-poverty showed him that he could get through hard times.
- In 1976, he started his own ad agency, The Richards Group, now the largest individually owned branding company in the country.
- Says in advertising, ideas don't come as "lightning strikes," as you might think; you have to put in hard work, but that makes it more satisfying in the end.