Santiago's Open Road

  • INTERVIEWED BY:

    Action Sports

  • INTERVIEW LOCATION:

    La Jolla, CA

  • AIRED ON:

    Other: Roadtrip Nation Action Sports | FuelTV

SANTIAGO AGUERRE

Co-Founder
Reef Clothing

“Integrity has got to be there – it's not even questionable.”

INTERESTS:

Entrepreneurship Fashion Sports

THEMES DISCUSSED:

Family Passion Risk Money & Financial Security Self-Reflection Values

TAGS:

Argentina, being alive, bus boy, California, direction, follow an idea, Huntington Beach, integrity, pebbles, priorities, rocks, sand, selling out, surfing, water

BIOGRAPHY:

Santiago Aguerre had it all – at the age of 20, he was Argentina's surf champion and studying law in university. He soon realized, however, that his heart was not in his studies and moved to the United States to pursue work in the center of the surf industry – California. He soon found work running surf contests and working as a busboy at a Mexican restaurant to pay the bills. After becoming partner in a small surf shop, Santiago and his brother founded Reef in 1984, which has become one of the largest surfwear companies in the world. In 2005, they sold Reef so that they could spend more time with their families.

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