Santiago's Open Road

  • INTERVIEWED BY:

    Action Sports

  • INTERVIEW LOCATION:

    La Jolla, CA

  • AIRED ON:

    Other: Roadtrip Nation Action Sports | FuelTV

SANTIAGO AGUERRE

Co-Founder
Reef Clothing

“Integrity has got to be there-it's not even questionable.”

INTERESTS:

Fashion Sports

THEMES DISCUSSED:

Family Passion Risk Money & Financial Security Self-Reflection Values Courage Individualism Hard Work Success Fear Opportunity Support & Encouragement Chance

FOUNDATION:

Accomplishing Goals

TAGS:

Argentina, beach town, being alive, bus boy, California, direction, dream, follow an idea, Huntington Beach, integrity, law school, money, pebbles, priorities, risk, rocks, sand, selling out, surfing, water

BIOGRAPHY:

  • At the age of 20, he had it all: he was Argentina's surf champion and studying law in university.
  • He soon realized, however, that his heart was not in his studies.
  • Moved to the United States to pursue work in the center of the surf industry: Huntington Beach, California.
  • He found work running surf contests and working as a busboy at a Mexican restaurant to pay the bills.
  • After building up his industry knowledge and becoming partner in a small surf shop, he and his brother founded Reef in 1984.
  • Reef became one of the largest surfwear companies in the world, but it was taking up the time that Santiago wanted to be spending with his young children.
  • In 2005, the brothers sold the company so that they could spend more time with their families.
  • Says you have to do what you love-money should not be the sole motivation; money should just be a consequence of doing what you like.

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