Max's Open Road
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Indie: Indie Roadtrips
President of Global Operations
Dale Earnhardt Racing Inc.
anxiety, change, gospel music, law
Max Siegel was the former president of global operations at Dale Earnhardt Inc., one of the top motor sports franchise in NASCAR, where he oversaw sales, marketing, and business development. Max had a diverse set of paths before he was the president of global operations: he was vice president and president of Sony BMG/Zomba Label, helping the company score more number one hits and gold and platinum records than ever. He helped produce some of the most well-known gospel and pop artists today such as Britney Spears, Usher, and Vicki Winans. Max also earned a law degree from Notre Dame Law School and ran one of the largest gospel recording labels, Verity Records. Currently, Max serves as CEO of The 909 Group, a sports, entertainment, and lifestyle marketing firm.