Max's Open Road

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  • INTERVIEWED BY:

    Team BIG

  • INTERVIEW LOCATION:

    Charlotte, NC

  • AIRED ON:

    Indie: Indie Roadtrips

MAX SIEGEL

President of Global Operations
Dale Earnhardt Racing Inc.

“I think that if you're really true to yourself, your heart, and your passion, you won't necessarily see or feel the immediate impact of it, so it's really a matter of staying focused, searching inside, and believing in yourself.”

INTERESTS:

Business Sports

THEMES DISCUSSED:

Failure Focus Individualism Opportunity Perseverance Risk

TAGS:

anxiety, change, gospel music, law

BIOGRAPHY:

Max Siegel was the former president of global operations at Dale Earnhardt Inc., one of the top motor sports franchise in NASCAR, where he oversaw sales, marketing, and business development. Max had a diverse set of paths before he was the president of global operations: he was vice president and president of Sony BMG/Zomba Label, helping the company score more number one hits and gold and platinum records than ever. He helped produce some of the most well-known gospel and pop artists today such as Britney Spears, Usher, and Vicki Winans. Max also earned a law degree from Notre Dame Law School and ran one of the largest gospel recording labels, Verity Records. Currently, Max serves as CEO of The 909 Group, a sports, entertainment, and lifestyle marketing firm.

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