Magnus' Open Road

  • INTERVIEWED BY:

    Technicians

  • INTERVIEW LOCATION:

    Los Angeles, CA

MAGNUS WALKER

Founder
Urban Outlaw Shop

“The key is believing in yourself. I think a lot of people give up because we are afraid of failure. The biggest struggle is finding the self-confidence to believe in yourself and keep moving forward.”

INTERESTS:

Design Engineering

THEMES DISCUSSED:

Exploration Opportunity Character Perseverance Confidence Doubt Chance Hard Work Risk

FOUNDATION:

Accomplishing Goals

TAGS:

accomplishments, adventure, american dream, automotive industry, car, common-experience, england, freedom, journey, learn who you are, Los Angeles, motivation, open, passion, porsche, road trips, struggles, travel, trying new things, unplanned

BIOGRAPHY:

  • Grew up in Sheffield, England.
  • His fascination with the Porsche brand began when his father took him to the 1977 Earl’s Court Motorshow when he was 10 years old.
  • Knew his life in Sheffield was going to be limited, so he dropped out of school at 15 and started bouncing around places and jobs.
  • He came to the U.S. when he was 19 to work for a kids summer camp in Detroit; a decision he now says was “sink or swim”.
  • After the camp ended, he took off on a three day road trip with the goal of getting to Los Angeles; had no plans for what he was going to do, but embraced being on an adventure.
  • He stumbled into the fashion industry by accident and set up his fashion label (now called Urban Outlaw) on the Venice Boardwalk, which eventually exploded into a multi-million dollar business.
  • He had always had a goal to own a Porsche—something he finally achieved when he was 25 years old—for him, this represented a great personal accomplishment and sense of freedom.
  • With the success of his fashion business, he started to collect more and more Porsches—he is now one of the most sought after Porsche collectors and customizers in the world.

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